mama bird’s nest

Fancy bird’s nest cooking method brings a new edible experience to customers

Considering that the O2O model brand needs excellent recognition, it is based on the visually rhythm and the cleverly designed pinyin letter “mama” as the main body to assist the Chinese slogan for interpretation. The logo is in lowercase and the overall visual experience is more intimate and contemporary.

And “Let’s make love a way” is the core slogan of the brand. For the key points such as “mama”, “care”, “swallow” and “bird’s nest”, the design is creatively integrated into one: letters “a” simulates the nest, carries “home” and “safety”; the letter “m” simulates the swallow, clarifies the product attributes; the letter combination constructs the image of the mother-in-law, showing “happiness” and “care”.